Optimizing
Step 6
Optimizing & Promoting Your Web Site
Promoting your site must be done once it has been officially launched. Search engines are the primary method people use to find information on the web. Not optimizing and submitting your site to the top search engines would be like building a brand-new store then not telling anyone about it.
Basic Search Engine Promotion Plan:
The Basic Plan includes minimal optimization and submission to
some of the top search engines like Google, Yahoo, MSN Search, All
The Web, Alta Vista, and AOL. Although your site will be submitted,
this plan can not guarantee that your site will be listed.
- Keyword Selection
- Analysis of Keywords using WordTracker, Overture's Search Term Suggestion Tool, and input from you.
- Incorporate Keywords Throughout Site. Look at the main page of the website in the same way as the Search Engine spiders look at the page, then optimize the Title Tag, Meta Tags, and the placement / frequency of keywords.
- Register Your Site Manually with Google, Yahoo, MSN Search, All The Web, Alta Vista, and AOL.
